Where Schwag Comes From

After a long drive through Utah's Bonneville Salt Flats...

...the weary travellers arrived in the much welcomed oasis of Salt Lake City, Utah. Their mission: To take the Outdoor Retailer Show by storm. Meetings with shoe (Puma, Montrail, New Balance, Brooks, Saucony, INOV-8, La Sportiva), clothing (Smartwool, Darn Tough, Skirt Sports) and accessory (Nathan, Suunto) companies could leave one almost breathless. With cell phone in hand, caffeine in the other and schwag tucked safely under the arm, our intrepid warriors fought the madding crowd.

Breaks between busy meetings where punctuated with adrenaline filled action. Take for instance the Treadmill Uphill Challenge where some of the best trail runners in the country went head to head and battled it out for fifteen minutes at a 15% grade. Here Karl Meltzer (on the left) and Scott Jurek (on the right) take their heart rates to the limit.

Fellow ultrarunners came together during the Show to chat and play catch-up in a relaxed, non-race setting. Here (from left to right) young James Bonnett (three days before his 21st birthday), Andy Jones-Wilkins (fresh off his Vermont 100 Mile victory), Hal Koerner (winner of the 2007 Western States 100 Mile) and Karl Meltzer (winner of the 2007 Massannutten Mountain Trail 100 Mile, McNaughton Park 100 Mile and Bighorn Trail 100 Mile) smile for the camera.

The highlight of the Show and the culmination of a fruitful several days was a rugged trail run near the Speed Goat 50 Kilometer race course near the Snowbird, Brighton and Alta ski resorts. The all-star cast included (right to left) Scott Jurek, Karl Meltzer, Hal Koerner, Tony Krupicka (ready to defend his Leadville Trail 100 Mile title) and his good friend Brennan.